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OUR MISSION

Founded with a commitment to both quality and sustainability, Half Shell Vodka emerged as a catalyst for change within our industry and community. With the discovery of our groundbreaking 94% recycled paperboard bottle, we seized the opportunity to redefine the standards of sustainability in the spirits industry. By pioneering the first U.S. spirit packaged in this innovative material, we are proud to lead the charge towards a more sustainable future. Join us on this journey as we strive to make a difference—one bottle at a time.

What's

in the

bottle?


WHERE TRADITION MEETS INNOVATION

This bottle is special. It’s made from over 90% recyclable paperboard and uses up to 6x less carbon than a glass bottle. Our groundbreaking paperboard bottle sets a new standard for sustainability in the spirits industry.

QUALITY, TRAILBLAZING, PIONEERING

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Our
Bottle

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The Finest Vodka

750 ml40% alc. by volumeGluten-freeOyster shell filtration100% American corn
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Sustainable Filtration

At Half Shell Vodka, sustainability is at the heart of our production process. We collaborate with local programs along the Gulf Coast to collect and reuse cleaned oyster shells, which we incorporate into our innovative filtration system. By combining activated coconut carbon and recycled oyster shells, our vodka achieves a uniquely smooth and curated taste.
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Choctawhatchee Basin Alliance

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Give back

to our

friends


At Half Shell Vodka, we're passionate about supporting sustainability and conservation efforts nationwide. Get involved in your local community and discover how you can make a difference alongside these dedicated organizations. In the meantime, explore the initiatives of the organizations listed.

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Meet

The

Team


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Harrison Holditch


CEO and co-founder Harrison Holditch oversees day-to-day operations and unites the company’s mix of production, distribution and F&B retail business. From equipment procurement to supervising bar staff and meeting with Distillery 98’s and Half Shell Vodka’s leadership to ensure everyone is strategically aligned, Harrison prides himself on setting his team up for success each day. Harrison’s passion for the Florida coast informs much of what Distillery 98 is about, from the company’s new label, Half Shell Vodka, to the roster of other SKUs produced by this sustainable microdistillery. Originally from southeast Texas, Harrison grew up visiting in and around Santa Rosa Beach. It was only natural for Harrison to return to the area after founding this family-run business—and to operate Distillery 98 and Half Shell Vodka with both close-knit community and environmental responsibility in mind. When he’s not managing the microdistillery, tasting room and event space, Harrison can be found paddleboarding and enjoying the Gulf beaches nearby.

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